{"id":92986,"date":"2026-10-06T17:08:06","date_gmt":"2026-10-06T21:08:06","guid":{"rendered":"https:\/\/www.mundoacuicola.cl\/new\/?p=92986"},"modified":"2026-10-07T15:27:57","modified_gmt":"2026-10-07T19:27:57","slug":"salmonchile-summit-obtiene-oro-en-los-premios-eikon-2026","status":"publish","type":"post","link":"https:\/\/www.mundoacuicola.cl\/new\/salmonchile-summit-obtiene-oro-en-los-premios-eikon-2026\/","title":{"rendered":"SalmonChile Summit obtiene Oro en los Premios EIKON 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a0SalmonChile, junto a la agencia SOUL y a la consultora Extend, fue galardonada en los Premios EIKON 2026 por la estrategia digital del \u201cSalmonChile Summit 2025\u201d, iniciativa que result\u00f3 ganadora en la categor\u00eda Eventos, que eval\u00faa la planificaci\u00f3n estrat\u00e9gica, organizaci\u00f3n del evento y difusi\u00f3n a medios de comunicaci\u00f3n. En este segmento, SalmonChile gan\u00f3 el oro compitiendo junto a campa\u00f1as nacionales de marcas como Metro de Santiago, Cencosud y Mercado Libre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los Premios EIKON \u2014organizados por Ediciones GAF y Revista IMAGEN, con la validaci\u00f3n acad\u00e9mica de la Universidad Adolfo Ib\u00e1\u00f1ez y la deliberaci\u00f3n de un jurado compuesto por 52 expertos de la industria\u2014 constituyen el principal reconocimiento de Chile a la excelencia y trayectoria en comunicaci\u00f3n institucional, relaciones p\u00fablicas y gesti\u00f3n de eventos corporativos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La segunda edici\u00f3n del SalmonChile Summit llev\u00f3 a cabo el primer debate con candidatos presidenciales del a\u00f1o 2025, post primarias, reuniendo a Evelyn Matthei, Jos\u00e9 Antonio Kast y Jeannette Jara para conversar sobre descentralizaci\u00f3n, crecimiento econ\u00f3mico, inversi\u00f3n, sostenibilidad y salmonicultura. Este evento marc\u00f3 un hito en la conversaci\u00f3n p\u00fablica sobre el futuro de la salmonicultura chilena. El encuentro se posicion\u00f3 como segundo trending topic en X, gener\u00f3 cerca de 70 mil menciones org\u00e1nicas en redes sociales durante la jornada y reuni\u00f3 a m\u00e1s de 494 mil personas conectadas a trav\u00e9s del streaming de EMOL TV. Su impacto tambi\u00e9n se reflej\u00f3 en la cobertura de los medios de comunicaci\u00f3n, con 444 publicaciones \u2014246 nacionales, 158 regionales, 37 especializadas y 3 internacionales\u2014 y presencia en 15 portadas de prensa escrita nacional y regional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s all\u00e1 de sus resultados de alcance, la estrategia comunicacional del Summit consigui\u00f3 instalar una se\u00f1al pol\u00edtica relevante. La instancia logr\u00f3 llevar la conversaci\u00f3n sobre salmonicultura desde una tem\u00e1tica sectorial hacia una tem\u00e1tica de pa\u00eds, vincul\u00e1ndola con temas centrales para el desarrollo de Chile. En ese contexto, y por primera vez, los principales candidatos presidenciales \u2013a esa fecha\u2013 de distintos sectores coincidieron p\u00fablicamente en reconocer a la salmonicultura como un sector fundamental para el crecimiento, el empleo y el desarrollo de las regiones del sur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sobre el reconocimiento obtenido, Francisco Renner, director de Comunicaciones de SalmonChile, se\u00f1al\u00f3 que \u201cel SalmonChile Summit naci\u00f3 con una ambici\u00f3n muy clara: poner a la salmonicultura y al sur de Chile en el centro de las grandes conversaciones del pa\u00eds. Quer\u00edamos influir en la agenda nacional de manera org\u00e1nica, pero hacerlo desde el sur, hablando de crecimiento, descentralizaci\u00f3n, inversi\u00f3n y desarrollo. No era una apuesta f\u00e1cil, se necesitaba estrategia, por eso este reconocimiento nos llena de orgullo.\u00a0 Demostramos que desde regiones podemos generar conversaciones capaces de tener impacto a nivel nacional\u201d. Asimismo, Renner agradeci\u00f3 a las m\u00e1s de 3 mil personas que han participado de manera presencial en las versiones 2024, 2025 y 2026 del SalmonChile Summit realizadas en el Teatro del Lago en Frutillar, a los medios de comunicaci\u00f3n que cubren el evento y a las m\u00e1s de 1.100.000 personas que siguieron las transmisiones v\u00eda streaming. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia de comunicaci\u00f3n del SalmonChile Summit 2025 fue reconocida con Oro en la categor\u00eda Eventos de los Premios EIKON 2026. La edici\u00f3n reuni\u00f3 a tres candidatos presidenciales y alcanz\u00f3 a m\u00e1s de 494 mil personas a trav\u00e9s de su transmisi\u00f3n por streaming.<\/p>\n","protected":false},"author":10,"featured_media":92987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[21011,2907,30731,30732,170,29375,30730,197],"class_list":["post-92986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salmonicultura","tag-comunicacion-corporativa","tag-industria-salmonera","tag-premios-eikon","tag-premios-eikon-2026","tag-salmonchile","tag-salmonchile-summit","tag-salmonchile-summit-2025","tag-salmonicultura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SalmonChile Summit obtiene Oro en los Premios EIKON 2026 - Mundoacuicola<\/title>\n<meta name=\"description\" content=\"La estrategia del SalmonChile Summit 2025 obtuvo Oro en los Premios EIKON 2026 por su planificaci\u00f3n, difusi\u00f3n y alcance comunicacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundoacuicola.cl\/new\/salmonchile-summit-obtiene-oro-en-los-premios-eikon-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SalmonChile Summit obtiene Oro en los Premios EIKON 2026 - 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